The acquisition and retention of new customers is a top priority and challenge for all business owners, new and old. According to a survey conducted by the 2021 DDA, 69% of respondents want to find new leads to increase their success. Sales and revenue are critical to the success of any company, and this is true for construction companies as well.
Try implementing six acquisition and growth strategies to attract a steady flow of clients who are high quality for your construction company.
Local suppliers will be more likely to know you.
When getting new clients for your construction company, forming a relationship with local vendors will help. People trust their suppliers more when using them repeatedly for household projects. Customers value their suppliers’ opinions and advice. It’s, therefore, only natural for them to go to the same supplier when they need construction help.
It’s essential to introduce yourself to local suppliers. You can do this by leaving them your business card, establishing a relationship with them and staying in touch frequently. This will ensure that you are the first person customers think of when asking for recommendations.
Connect with people near projects.
Take the time to reach out to nearby homeowners and businesses when working on a residential or commercial project. Tell them you’ll be working in the neighbourhood, give them your business card and ask them to call you if there is ever a need.
Most construction projects take several months to complete. You can use this time to introduce yourself to potential clients and build the foundation of a long-lasting working relationship. This is a great way to show off your work, as those who live near your project can see your progress from the beginning to the end. They will get a feel for your team and the quality of your work.
Start your career as a contractor in Utah.
Utah is a hidden treasure for contractors seeking a successful and rewarding career. Utah’s thriving economy, diverse industries and wide range of contractors offer many opportunities to excel. Contractors can choose from many exciting opportunities to demonstrate their expertise and skills. These include major infrastructure and construction projects, innovative technologies and renewable energy initiatives. Utah’s low taxes, business-friendly policies and strategic location create an environment conducive to professional success. The state’s beautiful landscapes, outdoor recreational opportunities, and welcoming community make it inspiring and fulfilling. Utah is a great place to start a career if you want to balance business with natural beauty.
Contractors insurance in Utah is a must for all contractors. Understanding the coverage needed for your occupation can protect your career and financial security.
Create a website to promote yourself on social media.
Google is the first place most people go to when they are looking for something. Create a website that is high quality and establish a social media presence to tell people about your business and yourself. Use pictures and videos to highlight your past projects, specialisation, quality of work and your usual process. Add an SEO-optimized website blog where you can gain organic traffic through content related to your industry. For example, write a blog offering ideas and suggestions for construction and DIY projects.
Your website and social media can be a valuable resource for showcasing customer testimonials. Encourage your previous customers to leave feedback and rate your company.
Post often to ensure that your business appears in the news feeds.
YouTube: Establish authority
YouTube is the second largest search engine in the world after Google. Create a video strategy to help your business be discovered by leveraging the massive potential of YouTube and its large user base. You can, for example, become an expert in construction by creating short videos on home improvement. This is an excellent way to show potential clients what you and your team can do in construction and remodelling.
You can offer DIY classes in person and showcase projects on YouTube. You can offer courses to teach people simple DIY projects around the home. They will then come to you with their construction and remodelling requirements.
Offer flexible payment options.
Home improvements and new construction can be expensive projects. If you do not offer payment options and financing for large projects, clients who cannot pay in full will leave your business. Allowing customers to pay according to a schedule (such as a milestone or completion schedule) makes it easier to work with clients and can help you outbid competitors. As part of a plan to pay, you can also take partial payments upfront. This will ensure that your business is not disrupted or your cash flow is unaffected.
It’s also essential to prepare for unexpected delays in invoicing, which could lead to a business slowdown and a cash shortage. You should have strategies to ensure that payments are made on time. You should also have an emergency cash supply to cover business expenses while invoices settle.
Participate actively in community events.
Local businesses are generally well-liked by customers, particularly those that give back to their community. Consider sponsoring an event in your community, organising a donation drive for school supplies or team shirts for children’s teams. It’s a great way to get your name out and support the causes you care about while promoting your business.
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