How often do we come across an event or seminar held at the other end of the country, or in another country, that we wish we could attend, but it’s too costly due to the traveling and hotel stays? With live video streaming services in Singapore, anyone from anywhere in the world with an internet connection can now view an event as it’s happening. This is an especially useful tool for corporate or international business meetings, where time and cost effectiveness are magnified. Now, a worker can simply check in on the meeting as he or she’s working on something else. The meeting can even be recorded for viewing at a later time. Live video streaming services in Singapore are also useful as a security tool. A web camera can be set up at places of interest to monitor regional activities right from your PC. With the enhancement of audio and video sources, this is an effective way to stay in tune with events around the world. Live video streaming services in Singapore can be installed on most operating platforms such as Windows, Macintosh, Linux, and UNIX. With the use of mobile phones, live video streaming services in Singapore are becoming a useful tool to stay connected to the global world.
Live video streaming services in Singapore refer to a service that allows internet users to broadcast live video or create webcasts on the internet. Live video streaming services in Singapore allows users to go beyond traditional video on demand services and turn any PC into a television by offering superior quality video and sound with the capability to reach millions of internet users around the world, on the user’s own schedule. Due to the non-linear nature of internet video, live video streaming services in Singapore may also offer advanced features that are only available with live video, compared to video on demand. A new way of broadcasting yourself is also possible with interactive live video using live video streaming services in Singapore.
Definition of Live Video Streaming Services
The definition of services is the functional support provided by service providers, via the use of media to broadcast their content across the internet. Streaming media allows for immediate playback, or viewing to be had on a user’s computer while the data is being delivered to the user’s viewing location. That pretty much sums up streaming video and video streaming providers, this enables viewers to view live, on-demand video content directly on their browsers. With a plethora of available software and/or online services to facilitate the delivery of audio/video data to a shared or private audience – live or on-demand; all you need to partake in video streaming is an audio/video source, an encoder and a player embedded into a webpage which will provide the content. High quality and multiple encoding is also possible. High quality video streaming is available to nearly everyone and it does not need to cost an arm and a leg. High quality, potentially DVD quality audio and video could be achieved at rates as low as $1/hour per viewer. This is some very good news considering the high costs of distribution with standard delivery methods. This is music to the ears of folks who have great ideas, talent, or events that deserve to be seen by the world; but have a tight budget. And it can be done with a user viewing experience that is second to none. In a nutshell, live and on-demand video streaming brings endless possibilities and changes the way we communicate to the world. At a certain limit, there will be nothing of substantial content that will not be found either partially, or in its entirety, in audio/video form.
Importance of Live Video Streaming Services
With the most ideal state of delivering live video being a reliable and cost-effective video contribution over the internet, the acceleration of this trend to form a comprehensive shift to video over IP and eventually to live video over IP is important to any industry. This is an area well emphasized by the sport of horse racing. With a long-standing tradition of using live video as a means to capture the betting markets, horse racing is now starting to look at how costs associated with satellite uplinks can be reduced. Video over IP will allow for various concurrent races from different locations to be packaged into a single product offering. This is much different from days of old when only one race could be shown.
One good example is the sports industry. As online consumers are increasingly interested in high definition video rather than standard definition, and in HD video rather than SD, all sports content producers – as well as broadcasters – must understand the critical mass of migrating from SD to HD to live HD. Therefore, live video today is not just about transmitting live captured events, it’s about high definition. Live video producers and service providers must have an HD strategy and have a solution to migrate to HD at some point due to the increase in demand for HD content. This increase in quality comes also at a time when it is less economically feasible to dedicate much bandwidth to a point-to-point live video contribution.
It is certain that the internet usage will cause the utilization of video in many forms to skyrocket. In fact, from the year 2016 to 2021, there will be almost a threefold increase in the amount of internet video that is watched. This will be accompanied by an explosion in the amount of video data flowing through networks. With video set to dominate traffic growth in the foreseeable future, it is the focus on this form of data as a real-time, interactive multimedia experience on IP that makes live video an emerging – but critical – challenge within the IT and network infrastructure.
Features and Benefits of Live Video Streaming Services
This is essential in video streaming services. Viewers always seek to watch videos with high-quality resolution. Video quality can be measured by the resolution. The higher the resolution, the clearer the video. The main idea is to provide the best viewing experience for the audience. Now the standard for video resolution is high definition (HD), and there is also standard definition (SD). In general, live streaming uses HD resolution. Experts are constantly finding methods to provide videos with better quality. Recently, there were a few video streaming services that offered advancements in video quality to 4k resolution. This can be achieved if the internet connection used is strong enough. Uploading videos with 4k resolution will consume a bigger bandwidth compared to HD, but the result will be very satisfying. High-quality video streaming is not only favored by event organizers but also the audience. Usually, the audience will regret if a certain event does not provide the video quality as expected.
High-Quality Video Streaming
High-quality video streaming is a given for users in Singapore, based on the better networking infrastructure, and provides several advantages for the companies using this service. It minimizes the resources spent on customer service, technical support, and training. It also opens up new markets as well as new ways for product and brand promotion. Customers and viewers will typically have little patience for poor quality video or video that is frequently interrupted with re-buffering, so it is important to provide a high-quality viewing experience. An interesting finding from the survey is that 51% of video streaming users would actually pay for higher quality video streaming. This percentage is significantly higher amongst users with higher incomes and can be a useful target market segment for different businesses. In addition to this, higher quality video has a strong correlation to higher viewer retention rates. This is important as it determines how effective the video is at converting viewers to customers, getting the video message across, or simply relaying important information. Viewer retention rates are a useful metric for measuring content effectiveness. High-quality video with high viewer retention rates is the most effective step towards achieving the goals of the content provided.
Real-Time Interaction with Viewers
In a live video stream, viewers can interact with the content creator in real-time. Features such as live chat allow viewers to make comments, ask questions, and provide feedback as the stream is broadcast. Interaction with viewers can result in a more successful stream as the content creator can respond to viewer input and make on-the-fly changes to the stream to accommodate viewer needs. This has been shown to be very beneficial, for example game developers can use viewer input to adjust game balance during development. Viewer interaction during a stream has an added benefit of providing content with a feeling of “liveness” which can be very appealing, for example sports broadcasts are more popular when watched live because viewers can be part of a collective social experience. Some streaming platforms have additional features for viewer interaction, for example Twitch has integrated interactive games that can be played by viewers and Mixer has a feature that allows viewers to control the game being played by the streamer. It is also possible for viewers to interact with each other during the stream. This can help to create a sense of community around a content creator or specific content, potentially resulting in increased viewer retention. An example is fans of a specific game congregating in a stream about that game in order to discuss the game and get input from the streamer. At present, interaction between viewers is usually limited to discussion related to the content being streamed. However, there is potential for more deeply integrated systems to be developed in the future.
Analytics and Insights
A crucial aspect of every service provided is the ability to measure its effectiveness. Video streaming services should not only stream video but also provide data for clients to decipher the effectiveness of the video clips. Data such as viewer trends, views per clip, and visitor demographics provide insight into what the viewers are looking for. This data is important in contrast to a televised advertisement, where effectiveness is purely measured by sales with no indication as to how many people have seen the advertisement. An accurate picture can be formed on the type of viewers your content is attracting. Many live video streaming services provide real-time data or same-day data for clients to track their video’s effectiveness. YouTube’s Insight program offers an array of analytical data on every video clip. Insight allows you to view detailed data about how your videos are discovered, which can help in better targeting your potential audience. You can also find out the demographics of your viewers and locate where in the world they are viewing your videos. Information on how much of the video has been viewed is provided. If viewers are dropping off before your predetermined call to action, you may need to make the video more concise or engaging. This insightful data can help direct future marketing strategies and is a very powerful tool for companies that normally wouldn’t have access to this kind of information on traditional advertising.
Monetization Opportunities
– Advertisements have long been associated with TV and video media. This model is best applied to numerous short-duration events. The revenue generated can be maximized using cost per impression advertising with high viewer numbers. However, this could reduce viewers’ satisfaction during a long session. An alternative model is the cost per action model, with an action being a click on the ad taking the viewer to the advertiser’s website. Revenue is generated for the content owner if the action results in a sale.
– Pay-per-view allows the viewer to watch the stream or video after paying a small fee. This model is best used for one-off events such as a boxing match or music concert, as opposed to a series of events. An extension to this model is the rental model, where the viewer may rent the video for a specified amount of time, 24 or 48 hours, for example.
Monetization opportunities of any good are richly endless. It is important to note that with all the monetization models available, marketers and content owners need to weigh the pros and cons and decide which is best for them. Different strategies may be employed using more than one monetization model. Take, for example, a marketer promoting a new product by live streaming a press conference. The marketer can use a free-to-view model and build awareness for the product. However, he may consider using a pay-per-view model if the product is targeted at a niche market. Following are some monetization models that can be used:
In conclusion, with the modern importance of information technology and the internet, live video streaming services Singapore has become a nowadays solution for event organizers, marketing, and other important event records and broadcasts. The widespread use of the internet, mobile phones, PDAs, etc. has made a major contribution to the growth and development of live video streaming. Becoming an efficient and effective solution for long-distance communication for internet users, live video streaming has proven its own capability in delivering information and extending user understanding regarding the information delivered. The development of live video streaming service itself has further room for the development of new features, effects, encoding methods, and platform support. But generally, today’s live video streaming service will be a good potential solution for future online long-distance communication. In the case we’re talking specifically about the condition in Singapore, live video streaming service is very much feasible to be an efficient solution for event communication. Looking at the infocomm technology development in Singapore that is very advanced, and the widespread usage of mobile phones and high-speed internet. High internet speed access can also support high-quality video streaming. This condition is also supported by government regulations regarding information technology and the internet. Immense national events or other types of events in Singapore are also a good opportunity and market for live video streaming service providers.
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